PINODA · LEADFLOW

Always-on sales pipeline management

Consistent, scalable, on-brand messaging AI-enabled lead-generation through nurturing Without a full sales enablement team 24×7 — even when you’re away!

LeadFlow sources, researches, nurtures and follows up your prospects, writes their status back into your CRM, and hands a person the replies worth answering.

€2,500 build, then €250/month.

  • Works with your CRM and outreach tools
  • Writes in your brand voice
  • A person takes over when someone’s interested
LEAD RECORD Running now
Northstar Studio London · 24 employees · B2B agency
  1. Contact found ENRICHMENT
  2. Email verified ENRICHMENT
  3. Message sent OUTREACH
    “Noticed you recently expanded into the Nordics…”
  4. Follow-up sent OUTREACH
NEW REPLY Interested
“Yes, happy to talk.”
  • CRM → Qualified conversation
  • Alert sent · Slack
  • Thu 14:00 · Intro call

Handed to a person. The system steps aside.

THE PROBLEM

Outbound runs for three weeks. Then client work gets busy.
Two months later, the pipeline shows it.

It never stops because somebody decided to stop.

The list takes too long to build. A client needs something. Follow-up slips by a day, then a week.

WHAT IT DOES

One system, running every day, whether or not anyone opens it.

  • Every day, the system does the work.
  • Every month, people make it better.
EVERY DAY · THE SYSTEM RUNS IT A daily summary of what needs your attention lands on your phone.
  1. 01

    Build the list

    Prospects come in from the sources you already use.

    • LinkedIn / Sales Nav
    • Lists
    • CRM
    • Inbound
  2. 02

    Research

    Company data, the right contact, a verified email.

    • Company data
    • Contact found
    • Email verified
  3. 03

    Qualify and personalise

    Your rules decide who is worth pursuing. AI writes the angle for each one.

    • ICP fit
    • Scoring
    • The right angle
  4. 04

    Outreach and follow-up

    Routed into your outreach tool. Nobody has to remember the second email.

    • Sequence started
    • Follow-up sent
  5. 05

    Read the reply

    AI reads every reply, classifies the intent and writes it back to your CRM.

    • Interested
    • Not now
    • Not interested
  6. 06 · SOMEONE SAID YES

    A person takes over

    Who they are, what they said, and a suggested reply, straight to your phone.

    “Yes, happy to talk.”

EVERY MONTH · PEOPLE MAKE IT BETTER
  1. 01

    Measure

    Every cycle produces evidence about what is actually working.

    • Segment A outperforming
    • Message B outperforming
  2. 02

    Decide

    We read that evidence and change who it targets and what it says.

  3. 03

    Improve

    The updated rules go back into the system. Next month runs on better rules.

THE ALTERNATIVE

Running this properly means four jobs, every week.

In most companies these aren’t four people. They’re four jobs bolted onto someone who already has one. That’s why outbound stops.

LeadFlow takes the repeatable part of all four. On Technical, the targeting and messaging stay yours. On Managed, we own those too.

YOUR WEEK TODAY Outbound: 0 of 4 done
YOUR WEEK WITH LEADFLOW Outbound: running

The usual answer is to hire an SDR.

  • €125,000fully loaded, per year
  • 3 monthsbefore they’re productive
  • 14–16months of average tenure

When they leave, the list goes, the messaging goes, and everything they learned about which segment actually replies goes with them. The next person starts from nothing.

A system doesn’t ramp, doesn’t quit, and doesn’t take the learning with it.

WHERE A PERSON TAKES OVER

LeadFlow does not replace the person who should be selling.

  1. 01LeadFlow did the research, the list, the follow-ups.
  2. 02A prospect replies. LeadFlow reads the intent.
  3. 03You get the context and a suggested reply on your phone.
  4. 04You decide what to say, and say it as yourself.

It is not an AI SDR holding conversations in your name, and it is not a guaranteed number of meetings.

WHAT IT COSTS

One build. Then you choose how involved we stay.

STEP 1 · ONCE, FOR EVERYONE

€2,500We build your system

Live in 2–3 weeks

Tool-agnostic: we build on the CRM and outreach tools you choose.

  • Your ICP, segments and priorities
  • A target list, cleaned and verified
  • Messaging and email sequences in your voice
  • Sending infrastructure, set up and warmed up
  • Your CRM pipeline and statuses
  • The automated workflow that connects it all
STEP 2 · THEN, EVERY MONTH · CHOOSE ONE

TECHNICAL

€250/ month

Engineers keep it running. Your team steers it.

  • LeadFlow runs your pipeline every day
  • Monitoring and fixes
  • Integrations and data flows
  • Deliverability checks
  • Technical adjustments as your tools change

MANAGEDMost hands-off

€1,300/ month

Marketing and sales experts steer it with you.

Everything in Technical, plus:

  • Targeting and segment optimisation
  • Messaging, sequences and follow-ups, improved from replies
  • Campaign management
  • Pipeline tracked until a call is booked
  • A monthly review that ends in a decision

Choose Technical if someone on your team already owns marketing. Choose Managed if nobody does.

In both, conversations with interested leads stay with your team. Switch plans or cancel anytime. Your tools stay in your accounts, on your own subscriptions.

Around 7× cheaper than hiring an SDR.

Managed, first year including the build, vs. €125,000 fully loaded for one SDR.

Book a demo

Running in production since Q1 2026

We built it because we had the problem. LeadFlow started inside our own agency, where client work always won. It has produced more than twenty conversations, and we still run our own acquisition through it.

It’s also how we found you.

FIT

Show us how outbound works today.

A good fit if

  • You’re a B2B company, agency or SAAS
  • Outbound is a channel you believe in, and it currently happens inconsistently
  • A founder or senior person still owns too much of the process
  • Someone in-house owns outbound and you want their time going into conversations, not list building
  • You already use CRM or outreach tools
  • A new client is worth deliberate outbound

Thirty minutes, no deck.

Book a 30-minute call